"We're sad to see Mercedes go, but it was nothing Brewers-related," Schlesinger told The Associated Press on Friday. "We want to get them back when times improve."

The decision was first reported by The Journal Sentinel.

The picnic area is popular because of its proximity to the field. Only a padded chain-linked fence divides players from fans, and the area is often seen during TV broadcasts when balls are hit to right field. The area, built in 2006 on what used to be the warning track, seats 75 and includes bricks from old County Stadium.

"It's become a very prominent piece of real estate at Miller Park," Schlesinger said. "I'm very optimistic we'll have new naming rights for the space."

Sponsorships also have been bolstered by the club's recent success. Milwaukee made the postseason for the first time since 1982 and has posted .500 or better records three of the last four years.

"We recognize we have to be as creative as we can be to convince sponsors investments are worthwhile," Schlesinger said. "Our best ammunition is increasing the level of creativity and coming up with ways to measure the success of the sponsorships through objective data."