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Brewers win MLB sales award


Brewers win MLB sales award
The Milwaukee Brewers put a winning club on the field last season, but they also were winners on the retail side.

This week, Major League Baseball Properties named the Brewers' franchise the 2008 MLB "Club Retailer of the Year."

MLB Properties said in a news release that retail sales at Miller Park had nearly tripled since the end of the '05 season. The Brewers, in fact, were the No. 1 in-stadium seller of name and number T-shirts in '07 and '08.

On MLB.com, sales of Brewers-themed merchandise have climbed nearly 30%, compared with the same period last year. The sales period was through Nov. 6.

The award is based on a combination of sales, vendor/customer feedback and creative marketing and merchandising efforts.

MLB Properties said the team's addition of a retail store in the home-plate area of Miller Park, and the launching of a 24-hour sales campaign after the team clinched a wild-card berth in 2008, were examples of the team's creative and aggressive approach to sales.

"The Brewers are very proud to be recognized by Major League Baseball with the presentation of the award," said Rick Schlesinger, the team's executive vice president for business operations.

Copyright 2008, Journal Sentinel Inc. All rights reserved. (Note: This notice does not apply to those news items already copyrighted and received through wire services or other media.)


Author:Fox Sports
Author's Website:http://www.foxsports.com
Added: November 29, 2008

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